Perfumes have since inception been associated with royalty and celebrities. Previously they were incense based and thus the Latin name perfume (per fume or through smoke). Nowadays, synthetic aromatic compounds are used in an overwhelming array of scents, which pamper the olfactory nerves to inexplicable heights of pleasure. Perfumes also increase the glamour quotient and have been an indispensable accessory of famous personalities down the ages, all over the world.
Celebrities are notorious for using perfumes and are also called as the "perfumed class", which means well-heeled, refined, and bourgeois. The fashion industry follows the celebrities and the latest costumes hit the market fashioned on the designs of clothes of celebrities as worn on screen or at parties and other social gatherings. Thus, it is no wonder that perfumes endorsed by them also see a surge in sales, thereby promoting both the celebrity and the perfume.
Some of the celebrity-endorsed perfumes, which during their times had become as famous as the endorsing celebrity are Cumming, Diavolo Hypnotic, Precious Jewel, True Star Gold, Midnight Fantasy, Calum, Carlos Santana, Celine Dion Always Belong, Uninhibited, Danielle, Intimately for Him, Electric Youth, Forever Elizabeth, JLo Glow, Kiss Her, Maria Sharapova, Michael Jordan, Naomi Campbell, and Paris Hilton for Men.
Celebrities associate their names with signature scents mainly as a self-promotion campaign. Contracts are signed with perfume houses, who manufacture these scents and market them with the name of the celebrity being the selling point of the marketing strategy. It has been witnessed that celebrity-endorsed perfumes are famous for a short time and they do not enjoy the longevity of classic aromas, scents, and perfumes.
