Hip hop fashion has taken the world by storm. Since the 1970s until today, everyone continues to follow it, and even famous personalities such as Beyonce and Jay-Z are iconic in their hip hop fashion.
Many personalities are such fans of hip hop fashion that they have started their own clothing line. Many top names and brands in the fashion industry have taken hip hop culture as inspiration for their own clothing lines. Here are several popular ones which continue making a buzz in the fashion scene:
Sean John
Sean John Combs helped revolutionize hip hop fashion by incorporating his urban fashion sense. He made gold chains popular, as well as aviator-inspired suits. His clothing collection includes jeans, caps, shirts, socks, jackets, and also suits.
Akademiks
Denim with a street twist characterizes Akademiks, yet nowadays they offer a whole line of urban clothing. They have also opened up to women's wear, endorsed by Keyshia Cole. From jeans to tank tops, capris to jackets, Akademiks is considered to be a must for every hip hop fashion fanatic.
Apple Bottoms
Founded by Nelly, this unique clothing line caters to women of all sizes, who would like to remain trendy! It especially focuses on plus-size women, allowing them to free themselves of the traditional prescribed clothing for women, encouraging them to feel and enjoy the natural curves that a woman's body has. Originally a denim collection, it has grown and accommodated clothing styles such as mini skirts, jackets, sweatsuits, and tops; all of which offer a customer a vast array of choices.
House of Dereon
Beyonce Knowles is another artist who created her own clothing line, featuring hip hop fashion. Aided by her sister Solange and mother Tina, they created a line which, like Nelly's, caters to women. The similarities do not end there; Knowles' clothing line also enhances the curves of a woman, from top to toe.
Phat Farm
No hip hop fan is unfamiliar with the Phat Farm brand. It started becoming popular when famous hip hop artists wore Phat Farm in their music videos. What fan can resist following their favourite hip hop artists? Soon after, everyone hit the stores and started donning Phat Farm clothing, making it climb on top of the hip hop fashion world.
Rocawear
Jay-Z may be on top of the hip hop artists list, but he has also maintained his position as one of the top clothing line creators. Partnering with Damon Dash, Jay-Z created this urban wear clothing label in 1995. Jay-Z, being the head of Roc-a-Fella Records, envisioned a clothing line which would fit in well in the world of hip hop fashion, hence the creation of a highly-successful Rocawear.
G Unit
Ever heard of 50 Cent? Who hasn't? G Unit Clothing Company was created by this superstar in 2003 when he teamed up with Mark Ecko, the head honcho of Ecko Unlimited. Today, G Unit is a best-selling brand in hip hop fashion.
It is not difficult to see why famous artists have chosen to create their own clothing brand; being fans of hip hop, as well as being an artist of that genre, it is but natural for them to want to create a clothing line which will complement the culture. Also, as they have many fans, they know that their line will be endorsed by those who love their music and who idolize them.
