Words like recession and economic slowdown spread jitters through the retail sector faster than wildfire. But if your specialty is fashion jewelry take a deep breath and consider yourself an exception. Sifting through retail history reveals the subtle reason for your privileged position.
Everything from manufacturing to understanding the human mind was churning in the 1920s. The industrial revolution was producing plentiful goods at more affordable prices and an Austrian psychiatrist, Sigmund Freud, was developing new theories on the workings of the mind including unconscious desires. A nephew of Freud in the US, Edward Bernays, had the brilliance to put both together in appealing to consumers' desires. Plentiful and affordable products accompanied with desire were replacing needs as the primary reason for buying.
While Bernays' theories as well as his uncle's are not 100% accepted today, these pioneers forged the trail of today's marketing. Subconscious desire replaces need as the motivation to buy. You see extremes flipping through a fashion magazine that sometimes reveals sultry advertising with few words that leaves many readers wondering what they are selling. Subconsciously it is sex appeal, but fashion jewelry doesn't need to wallow in this because unlike jeans that all look alike, it has an intrinsic beauty of its own. Fashion jewelry escapes from the cage of need and becomes the object of desire attracting approving glances with sheer art. Fashion jewelry is not beads and metal castings put together like a necessary tool, but the elements of an attractive image. Imagination and the surprise of beauty in new fashion jewelry designs create the perfect union
As the classic trend marches on, wholesale fashion jewelry today offers retailers a constant flow of breath-taking designs to hold their customers attention. The human spirit foresees satisfaction in acquiring a new item and fashion jewelry fills the desire with artistic designs that are very affordable and at the same time enhance the buyer's attractiveness. This combination makes fashion jewelry almost recession proof.
Some will scream, don't tell me that! My business has seen serious impact the last few months! To answer that, let's return to Edward Bernays. Bernays' theories not only founded modern PR, but also modern propaganda. Information can shape crowd instincts and effect outcomes. Step back as an impartial observer and look at the steady stream of bad news presented by the media. Such an unrelenting attack on the economy has appalled many players and reporters in the fashion industry. The steady diet of bad news is equivalent to a propaganda blitz to shut down buying.
Everything from manufacturing to understanding the human mind was churning in the 1920s. The industrial revolution was producing plentiful goods at more affordable prices and an Austrian psychiatrist, Sigmund Freud, was developing new theories on the workings of the mind including unconscious desires. A nephew of Freud in the US, Edward Bernays, had the brilliance to put both together in appealing to consumers' desires. Plentiful and affordable products accompanied with desire were replacing needs as the primary reason for buying.
While Bernays' theories as well as his uncle's are not 100% accepted today, these pioneers forged the trail of today's marketing. Subconscious desire replaces need as the motivation to buy. You see extremes flipping through a fashion magazine that sometimes reveals sultry advertising with few words that leaves many readers wondering what they are selling. Subconsciously it is sex appeal, but fashion jewelry doesn't need to wallow in this because unlike jeans that all look alike, it has an intrinsic beauty of its own. Fashion jewelry escapes from the cage of need and becomes the object of desire attracting approving glances with sheer art. Fashion jewelry is not beads and metal castings put together like a necessary tool, but the elements of an attractive image. Imagination and the surprise of beauty in new fashion jewelry designs create the perfect union
As the classic trend marches on, wholesale fashion jewelry today offers retailers a constant flow of breath-taking designs to hold their customers attention. The human spirit foresees satisfaction in acquiring a new item and fashion jewelry fills the desire with artistic designs that are very affordable and at the same time enhance the buyer's attractiveness. This combination makes fashion jewelry almost recession proof.
Some will scream, don't tell me that! My business has seen serious impact the last few months! To answer that, let's return to Edward Bernays. Bernays' theories not only founded modern PR, but also modern propaganda. Information can shape crowd instincts and effect outcomes. Step back as an impartial observer and look at the steady stream of bad news presented by the media. Such an unrelenting attack on the economy has appalled many players and reporters in the fashion industry. The steady diet of bad news is equivalent to a propaganda blitz to shut down buying.
